Principal Software Architect
Cloud-native platforms, progressive delivery, and production reliability.
Principal Software Architect with 20+ years designing and operating large-scale cloud-native platforms, distributed systems, and enterprise infrastructure across media, OTT/streaming, marketing technology, and real estate.
Technical proof surface
Portfolio delivery path
DNS and domain control for public executive presence.
Global CDN, TLS edge delivery, cache behavior, and invalidation.
Low-complexity hosting with Next.js static output and immutable assets.
Automated build, artifact sync, and CloudFront invalidation.
20+
Years designing and operating production systems
6+
Years as principal architect for Realtor.com platforms
4
Core repositories under Consumer Marketing architecture
Millions
Monthly users served by high-traffic web platforms
Architecture
Architecture leadership across real production systems.
The work spans cloud transformations, Kubernetes adoption, CI/CD modernization, platform engineering, governance, incident response, and architecture reviews with engineering, product, QA, and stakeholders.
Cloud Platforms
AWS foundations across compute, storage, databases, networking, DNS, IAM, and CDN.
CI/CD
Pipeline migration, release engineering, build verification, deploy automation, and rollback paths.
IaC
Terraform and CloudFormation for repeatable environments and reviewable infrastructure change.
Observability
CloudWatch, ELK, production support, performance optimization, and incident learning.
Security
SCP rollout, secrets rotation, Vault audit, IAM hardening, CSPM, and governance controls.
Enterprise Architecture
Distributed systems, REST APIs, integrations, resiliency, scalability, and platform standards.
Core Technical Skills
Deep hands-on platform range with architecture-level judgment.
The CV information is organized here as capability evidence: what you can design, operate, govern, troubleshoot, and scale.
CI/CD & Delivery
Reliability / Operations
Security / Governance
Languages / Platforms
Architecture
Selected Technical Cases
Evidence phrased like architecture ownership.
Not “I know Kubernetes.” Real migrations, real outages, real rollout strategies, real governance pressure.
Move, Inc. / Realtor.com
Cloud-Native Transformation
Led the migration of move-ecs-app from legacy infrastructure to Skyway using Kubernetes, Argo Rollouts, ArgoCD ApplicationSets, Dockerfile refactoring, multi-environment configuration, and production DNS cutover.
Consumer Marketing platform
Progressive Delivery Strategy
Architected MAP to Skyway deployment patterns with canary traffic-split rules and CircleCI pipelines, enabling zero-downtime production rollouts and automated rollback capability.
Enterprise marketing services
Production Reliability Leadership
Led incident response for critical 502 outages, including Route53/ELB DNS conflicts and PHP Fatal Errors from MaxMind GeoIP2 credential failures across multi-pod Kubernetes environments.
Marketing Prod AWS account
Cloud Governance Ownership
Owned governance work across SCP rollout coordination, GitHub webhook secret rotation, Vault Legacy audit, MySQL 8.0 to 8.4 LTS planning, and CloudFormation risk assessment.
Experience
From institutional systems to OTT platforms to cloud-native enterprise architecture.
Nov 2018 - Present
Remote, California, US
Principal Software Architect
Move, Inc. / Realtor.com (NewsCorp)
Principal architect for the Consumer Marketing platform on AWS and Kubernetes, providing architecture direction across repositories serving millions of monthly users.
Jul 2016 - Nov 2018
Guadalajara, Mexico
Software Architect
Accedo.tv
Designed scalable software architecture for enterprise OTT and streaming platform solutions serving global media clients across multiple regions.
Nov 2012 - Jul 2016
Mexico
Software Architect
Cinepolis
Architected and delivered Cinepolis Klic, the company's digital movie streaming platform, from design through production for users across Mexico and Latin America.
Jul 2011 - Oct 2012
Ciudad de Mexico
Internet Developer
El Universal Compania Periodistica Nacional
Built and maintained PHP-based web systems and social media API integrations for a high-traffic national media organization.
Mar 2005 - Jun 2011
Cuernavaca, Morelos
Systems Developer
Instituto de Biotecnologia, UNAM
Developed integrated administrative systems and administered Linux web infrastructure for internal services.
Education & Languages
Technical depth with business context.
Engineering foundation, MBA training, project management certification, and bilingual communication for senior cross-functional leadership.
MBA, ITESO Universidad Jesuita de Guadalajara, 2018 - 2022
B.Eng., Cybernetics & Computer Systems Engineering, Universidad La Salle de Cuernavaca, 2000 - 2004
Project Management, Tecnologico de Monterrey, Dec 2013
Spanish Native / Bilingual
English Full Professional Proficiency
Executive signal
Principal-level cloud architecture, production ownership, governance, and stakeholder leadership in one place.
Interview fuel
Migration stories, incident response, release modernization, before/after architecture, and scaling examples.
Deployable proof
Runtime i18n architecture with locale routing, browser language detection, and scalable translation files.